APA (7th ed.) Citation

McGraw-Hill, Percy, L., & Rossiter, J. R. (1987). Advertising and promotion management. McGraw-Hill.

Chicago Style (17th ed.) Citation

McGraw-Hill, Larry Percy, and John R. Rossiter. Advertising and Promotion Management. New York: McGraw-Hill, 1987.

MLA (8th ed.) Citation

McGraw-Hill, et al. Advertising and Promotion Management. McGraw-Hill, 1987.