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| LEADER |
01151nam a2200325 a 4500 |
| 001 |
GR-Patra1846 |
| 008 |
991022s nyu 000 b eng d |
| 020 |
|
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|a 0070539073
|
| 040 |
|
|
|a GrPaTEI
|b gre
|c GR-PaULI
|
| 245 |
0 |
0 |
|a Advertising and promotion management.
|
| 260 |
|
|
|a New York :
|b McGraw-Hill,
|c c1987
|
| 300 |
|
|
|a xix, 649σ. :
|b εικ.
|
| 490 |
1 |
|
|a McGraw-Hill series in marketing
|
| 650 |
|
0 |
|a Advertising
|
| 650 |
|
0 |
|a Management
|
| 650 |
|
0 |
|a PROMOTION
|
| 650 |
|
4 |
|a ΑΓΟΡΕΣ -ΠΡΟΩΘΗΣΗ
|
| 650 |
|
4 |
|a Διαφήμιση
|
| 650 |
|
4 |
|a ΔΙΟΙΚΗΣΗ
|
| 650 |
|
4 |
|a Οργάνωση
|
| 650 |
|
4 |
|a ΠΡΟΩΘΗΣΗ
|
| 653 |
|
|
|a ΟΡΓΑΝΩΣΗ ΚΑΙ ΔΙΟΙΚΗΣΗ - ΔΙΑΦΗΜΙΣΗ
|
| 700 |
1 |
|
|a Percy, Larry
|
| 700 |
1 |
|
|a Rossiter, John R.
|
| 710 |
0 |
|
|a McGraw-Hill
|
| 830 |
|
0 |
|1 00111676
|1 2001
|a McGraw-Hill series in marketing
|
| 942 |
|
|
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|x 19991024 0 1
|x GrPaTEI
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| 971 |
|
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|a .b26493457
|b 15-04-20
|c 23-09-16
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| 999 |
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|c 164957
|d 164957
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