Strategic marketing for nonprofit organizations.

• Other Authors: Andreasen, Alan R., 1934-, Kotler, Philip
• Format: Book
• Language: English
• Published: Englewood Cliffs : Prentice-Hall, c1991
• Edition: 4th ed.
• Series: The Prentice-Hall series in marketing
• Subjects: CORPORATIONS; Marketing; ΑΓΟΡΑ; ΜΗ ΚΕΡΔΟΣΚΟΠΙΚΟΙ ΟΡΓΑΝΙΣΜΟΙ; ΟΡΓΑΝΙΣΜΟΙ; ΟΡΓΑΝΙΣΜΟΙ, ΜΗ ΚΕΡΔΟΣΚΟΠΙΚΟΙ - MARKETING