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| LEADER |
01328nam a2200385 a 4500 |
| 001 |
GR-Patra2059 |
| 008 |
991022s1986 nyu b 000 b eng d |
| 020 |
|
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|a 0071005765
|
| 040 |
|
|
|a GrPaTEI
|b gre
|c GR-PaULI
|
| 245 |
0 |
0 |
|a Marketing.
|
| 260 |
|
|
|a New York :
|b McGraw-Hill,
|c 1986
|
| 300 |
|
|
|a xx, 597σ. :
|b εικ.
|
| 490 |
1 |
|
|a McGraw-Hill series in marketing
|
| 504 |
|
|
|a Περιλαμβάνει βιβλιογραφικές παραπομπές
|
| 650 |
|
0 |
|a Advertising
|
| 650 |
|
0 |
|a DISTRIBUTION
|
| 650 |
|
0 |
|a Marketing
|
| 650 |
|
0 |
|a PRICING
|
| 650 |
|
0 |
|a PROMOTION
|
| 650 |
|
0 |
|a Strategic planning
|
| 650 |
|
4 |
|a ΑΓΟΡΑ
|
| 650 |
|
4 |
|a ΔΙΑΝΟΜΗ
|
| 650 |
|
4 |
|a Διαφήμιση
|
| 650 |
|
4 |
|a Κοστολόγηση
|
| 650 |
|
4 |
|a Μαρκετινγκ
|
| 650 |
|
4 |
|a Μαρκετινγκ
|
| 650 |
|
4 |
|a ΠΡΟΩΘΗΣΗ ΠΡΟΙΟΝΤΩΝ
|
| 650 |
|
4 |
|a ΣΤΡΑΤΗΓΙΚΟΣ ΣΧΕΔΙΑΣΜΟΣ
|
| 700 |
1 |
|
|a Myers, James H.
|
| 710 |
0 |
|
|a McGraw-Hill
|
| 830 |
|
0 |
|1 00111676
|1 2001
|a McGraw-Hill series in marketing
|
| 942 |
|
|
|2 ddc
|
| 952 |
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|0 0
|1 0
|2 ddc
|4 0
|6 658_800000000000000_MYE
|7 0
|9 283868
|a LISK
|b LISK
|c BSC
|d 2021-01-17
|e 24
|f 0
|g 0.00
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|o 658.8 MYE
|p 9241006279
|r 2021-01-17 00:00:00
|t 1
|w 2021-01-17
|y BK15
|x 19991024 0 1
|x GrPaTEI
|
| 971 |
|
|
|a .b26495570
|b 15-04-20
|c 23-09-16
|
| 999 |
|
|
|c 165127
|d 165127
|
