APA (7th ed.) Citation

Burnett, J., Moriarty, S., & Wells, W. D. (1992). Advertising: Principles and practice (2nd ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Burnett, John, Sandra Moriarty, and William D. Wells. Advertising: Principles and Practice. 2nd ed. Englewood Cliffs: Prentice-Hall, 1992.

MLA (8th ed.) Citation

Burnett, John, et al. Advertising: Principles and Practice. 2nd ed. Prentice-Hall, 1992.