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01482nam a2200385 a 4500 |
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GR-Patra2204 |
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|a 0130162051
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| 040 |
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|a GrPaTEI
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|c GR-PaULI
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| 245 |
0 |
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|a Advertising :
|b principles and practice.
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| 250 |
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|a 2nd ed.
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| 260 |
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|a Englewood Cliffs :
|b Prentice-Hall,
|c c1992
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| 300 |
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|a xxv, 692, [39]σ. :
|b εικ., πίν.
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| 650 |
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0 |
|a ADVERTISERS
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|a Advertising
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|a ADVERTISING AGENCIES
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|a MISCELLANEOUS ADVERTISING
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|a Sales promotion
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|a ΔΙΑΦΗΜΙΖΟΜΕΝΟΙ
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|a ΔΙΑΦΗΜΙΣΗ
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| 650 |
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|a Διαφήμιση
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4 |
|a ΔΙΑΦΗΜΙΣΤΕΣ
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|a ΔΙΑΦΗΜΙΣΤΙΚΑ ΓΡΑΦΕΙΑ
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| 650 |
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|a ΚΑΤΑΝΑΛΩΤΕΣ
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| 650 |
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|a Μέσα μαζικής ενημέρωσης
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| 700 |
1 |
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|a Burnett, John
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| 700 |
1 |
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|a Moriarty, Sandra
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| 700 |
1 |
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|a Wells, William D.
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