APA (7th ed.) Citation

Irwin, Boyd, H. W., & Walker, O. C. (1990). Marketing management: A strategic approach. Irwin.

Chicago Style (17th ed.) Citation

Irwin, Harper W. Boyd, and Orville C. Walker. Marketing Management: A Strategic Approach. Boston: Irwin, 1990.

MLA (8th ed.) Citation

Irwin, et al. Marketing Management: A Strategic Approach. Irwin, 1990.

Warning: These citations may not always be 100% accurate.