Marketing.

• Corporate Author: McGraw-Hill
• Other Authors: Bennet, Peter D.
• Format: Book
• Language: English
• Published: New York : McGraw-Hill, c1988
• Series: McGraw-Hill series in marketing
• Subjects: Consumer bahavior; CONTROLLING MARKETING; MANAGING DISTRIBUTION; MANAGING PRODUCTS; Marketing; MARKETING PROGRAMS; PLANNING; PRICES; PROMOTION; ΑΓΟΡΑ; Διαφήμιση; ΕΛΕΓΧΟΣ; ΚΑΤΑΝΑΛΩΤΗΣ; Μαρκετινγκ; ΠΡΟΙΟΝ; Πώληση; ΣΥΜΠΕΡΙΦΟΡΑ; ΣΧΕΔΙΑΣΜΟΣ; ΤΙΜΗ
• Physical Description: xxvii, 763σ. : εικ.
• ISBN: 0070047219