APA (7th ed.) Citation

Dryden press, Boone, L. E., & Kurtz, D. L. (1992). Contemporary marketing (7th ed.). Dryden press.

Chicago Style (17th ed.) Citation

Dryden press, Louis E. Boone, and David L. Kurtz. Contemporary Marketing. 7th ed. Fort Worth: Dryden press, 1992.

MLA (8th ed.) Citation

Dryden press, et al. Contemporary Marketing. 7th ed. Dryden press, 1992.