Contemporary marketing.

• Corporate Author: Dryden press
• Other Authors: Boone, Louis E., Kurtz, David L.
• Format: Book
• Language: English
• Published: Fort Worth : Dryden press, c1992
• Edition: 7th ed.
• Subjects: CONTEMPORARY MARKETING; Marketing; ΑΓΟΡΑ; Μαρκετινγκ
• Physical Description: xxvii, 683 (49)σ. : εικ.
• ISBN: 0030753643