APA (7th ed.) Citation

Greyser, S. A., & Kopp, R. J. (1992). Cases in advertising and communications management (3rd ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Greyser, Stephen A., and Robert J. Kopp. Cases in Advertising and Communications Management. 3rd ed. Englewood Cliffs: Prentice-Hall, 1992.

MLA (8th ed.) Citation

Greyser, Stephen A., and Robert J. Kopp. Cases in Advertising and Communications Management. 3rd ed. Prentice-Hall, 1992.