APA (7th ed.) Citation

Cilligan, C., Pearson, D. J., & Wilson, R. M. (1992). Strategic marketing management: Planning, implementation and control. Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

Cilligan, Colin, David J. Pearson, and Richard M. Wilson. Strategic Marketing Management: Planning, Implementation and Control. Oxford: Butterworth-Heinemann, 1992.

MLA (8th ed.) Citation

Cilligan, Colin, et al. Strategic Marketing Management: Planning, Implementation and Control. Butterworth-Heinemann, 1992.