|
|
|
|
| LEADER |
01328nam a2200373 a 4500 |
| 001 |
GR-Patra2300 |
| 008 |
991022s xxk 000 b eng d |
| 020 |
|
|
|a 0750603291
|
| 040 |
|
|
|a GrPaTEI
|b gre
|c GR-PaULI
|
| 245 |
0 |
0 |
|a Strategic marketing management :
|b planning, implementation and control.
|
| 260 |
|
|
|a Oxford :
|b Butterworth-Heinemann,
|c c1992
|
| 300 |
|
|
|a ix, 644σ.
|
| 500 |
|
|
|a Bibliography: p.616-634
|
| 650 |
|
0 |
|a IMPLEMENTATION
|
| 650 |
|
0 |
|a Management
|
| 650 |
|
0 |
|a Marketing
|
| 650 |
|
0 |
|a PLANNING
|
| 650 |
|
0 |
|a STRATEGIC MANAGEMENT
|
| 650 |
|
0 |
|a STRATEGIC MARKETING
|
| 650 |
|
4 |
|a ΔΙΟΙΚΗΣΗ
|
| 650 |
|
4 |
|a ΕΛΕΓΧΟΣ
|
| 650 |
|
4 |
|a Οργάνωση
|
| 650 |
|
4 |
|a ΣΤΡΑΤΗΓΙΚΟ ΜΑΝΑΤΖΜΕΝΤ
|
| 650 |
|
4 |
|a ΣΤΡΑΤΗΓΙΚΟ ΜΑΝΑΤΖΜΕΝΤ
|
| 650 |
|
4 |
|a ΣΤΡΑΤΗΓΙΚΟ ΜΑΡΚΕΤΙΝΓΚ
|
| 650 |
|
4 |
|a ΣΤΡΑΤΗΓΙΚΟ ΜΑΡΚΕΤΙΝΓΚ
|
| 650 |
|
4 |
|a ΣΧΕΔΙΑΣΜΟΣ
|
| 700 |
1 |
|
|a Cilligan, Colin
|
| 700 |
1 |
|
|a Pearson, David J.
|
| 700 |
1 |
|
|a Wilson, Richard M.
|
| 942 |
|
|
|2 ddc
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_802000000000000_WIL
|7 0
|9 284105
|a LISK
|b LISK
|c BSC
|d 2021-01-17
|e 24
|f 0
|g 0.00
|l 0
|o 658.802 WIL
|p 9241006268
|r 2021-01-17 00:00:00
|t 1
|w 2021-01-17
|y BK15
|x 19991024 0 1
|x GrPaTEI
|
| 971 |
|
|
|a .b26498017
|b 15-04-20
|c 23-09-16
|
| 999 |
|
|
|c 165317
|d 165317
|
