APA (7th ed.) Citation

Gower Publishing Co & Piper, J. (1980). Managing sales promotion. Gower Publishing Co..

Chicago Style (17th ed.) Citation

Gower Publishing Co and Julia Piper. Managing Sales Promotion. Westmead: Gower Publishing Co., 1980.

MLA (8th ed.) Citation

Gower Publishing Co and Julia Piper. Managing Sales Promotion. Gower Publishing Co., 1980.

Warning: These citations may not always be 100% accurate.