APA (7th ed.) Citation

Ferrell, O. C., Lucas, G. H., & Luck, D. J. (1989). Marketing strategy and plans (3rd ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Ferrell, O. C., George H. Lucas, and David J. Luck. Marketing Strategy and Plans. 3rd ed. Englewood Cliffs: Prentice-Hall, 1989.

MLA (8th ed.) Citation

Ferrell, O. C., et al. Marketing Strategy and Plans. 3rd ed. Prentice-Hall, 1989.