APA (7th ed.) Citation

Runyon, K. E. (1984). Advertising (2nd ed.). Merrill.

Chicago Style (17th ed.) Citation

Runyon, Kenneth E. Advertising. 2nd ed. Columbus: Merrill, 1984.

MLA (8th ed.) Citation

Runyon, Kenneth E. Advertising. 2nd ed. Merrill, 1984.

Warning: These citations may not always be 100% accurate.