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|a 659.1
|2 19
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| 100 |
1 |
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|a Runyon, Kenneth E.
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| 245 |
1 |
0 |
|a Advertising /
|c Kenneth E. Runyon.
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| 250 |
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|a 2nd ed.
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| 260 |
|
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|a Columbus :
|b Merrill,
|c c1984.
|
| 505 |
0 |
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|a I. The setting -- II. Marketing analysis and the marketing mix -- III. Advertising -- IV. Advertising media - strategy and plans -- V. Sales promotion - strategies and plans -- VI. Special objectives - strategies and plans -- VII.V Special topics in advertising.
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| 650 |
|
0 |
|a Advertising
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| 650 |
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0 |
|a Advertising agencies
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| 650 |
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0 |
|a Advertising media planning
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| 650 |
|
0 |
|a Marketing
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| 650 |
|
0 |
|a MARKETING PROCESS
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| 650 |
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0 |
|a Sales promotion
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| 650 |
|
4 |
|a ΔΙΑΦΗΜΙΖΟΜΕΝΟΙ
|
| 650 |
|
4 |
|a Διαφήμιση
|
| 650 |
|
4 |
|a ΔΙΑΦΗΜΙΣΤΕΣ
|
| 650 |
|
4 |
|a Διαφημιστικά γραφεία
|
| 650 |
|
4 |
|a Καταναλωτές
|
| 650 |
|
4 |
|a Μέσα μαζικής ενημέρωσης
|
| 650 |
|
4 |
|a Προώθηση πωλήσεων
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| 650 |
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4 |
|a Πωλήσεις
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