Consumer behaviour : behavioural aspects of marketing.

• Other Authors: Rice, Chris
• Format: Book
• Language: English
• Published: Oxford : Butterworth-Heinemann, c1993
• Series: The marketing series
• Subjects: Consumer bahavior; Marketing; ΚΑΤΑΝΑΛΩΤΕΣ; ΚΑΤΑΝΑΛΩΤΕΣ, ΣΥΜΠΕΡΙΦΟΡΑ; Μαρκετινγκ