Παραπομπή σε μορφή APA (7η εκδ.)

Macmillan Publishing, Brown, L., & McDonald, M. H. (1994). Competitive marketing strategy for Europe: Developing, maintaining and defending competitive advantage. Macmillan Publishing.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Macmillan Publishing, Linden Brown, και Malcolm H. McDonald. Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage. London: Macmillan Publishing, 1994.

Παραπομπή σε μορφή MLA (8th εκδ.)

Macmillan Publishing, et al. Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage. Macmillan Publishing, 1994.