APA (7th ed.) Citation

Macmillan Publishing, Brown, L., & McDonald, M. H. (1994). Competitive marketing strategy for Europe: Developing, maintaining and defending competitive advantage. Macmillan Publishing.

Chicago Style (17th ed.) Citation

Macmillan Publishing, Linden Brown, and Malcolm H. McDonald. Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage. London: Macmillan Publishing, 1994.

MLA (8th ed.) Citation

Macmillan Publishing, et al. Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage. Macmillan Publishing, 1994.