Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage.

• Corporate Author: Macmillan Publishing
• Other Authors: Brown, Linden, McDonald, Malcolm H.
• Format: Book
• Language: English
• Published: London : Macmillan Publishing, 1994
• Subjects: EUROPE; Marketing; Strategic planning; ΑΓΟΡΑ; ΕΥΡΩΠΗ; ΚΟΣΤΟΣ; Μαρκετινγκ
• Physical Description: xi, 370σ. : εικ., πίν.
• ISBN: 0333613511