Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage.

Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage.

Bibliographic Details
Corporate Author: Macmillan Publishing
Other Authors: Brown, Linden, McDonald, Malcolm H.
Format: Book
Language:English
Published: London : Macmillan Publishing, 1994
Subjects:
EUROPE
Marketing
Strategic planning
ΑΓΟΡΑ
ΕΥΡΩΠΗ
ΚΟΣΤΟΣ
Μαρκετινγκ

ΒΚΠ - Κουκούλι: BSC

Holdings details from ΒΚΠ - Κουκούλι: BSC
Call Number: 658.8 BRO
Copy 1 Available

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