Forensic marketing : optimizing results from marketing communication: the essential guide.

• Corporate Author: McGraw-Hill
• Other Authors: Barrett, Gavin
• Format: Book
• Language: English
• Published: London : McGraw-Hill, c1995
• Subjects: Advertising; Communication; Marketing; Public relations; Δημόσιες σχέσεις; Διαφήμιση; Επικοινωνία; Μαρκετινγκ
• Item Description: Bibliography: p.198-200
• Physical Description: xxi, 204σ. : chart., πίν.
• ISBN: 0077079000