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| LEADER |
01454nam a2200421 a 4500 |
| 001 |
GR-Patra4889 |
| 008 |
991022s enk 000 b eng d |
| 020 |
|
|
|a 0130653438
|
| 040 |
|
|
|a GrPaTEI
|b gre
|c GR-PaULI
|
| 245 |
0 |
0 |
|a Marketing management :
|b providing, communicating and delivering value.
|
| 260 |
|
|
|a London :
|b Prentice-Hall,
|c c1995
|
| 300 |
|
|
|a xxxiv, 990σ. :
|b chart., πίν.
|
| 500 |
|
|
|a Includes bibliographies
|
| 650 |
|
0 |
|a Communication
|
| 650 |
|
0 |
|a Direct marketing
|
| 650 |
|
0 |
|a Management
|
| 650 |
|
0 |
|a MARKET
|
| 650 |
|
0 |
|a Marketing
|
| 650 |
|
0 |
|a PLANNING
|
| 650 |
|
0 |
|a SOCIETY
|
| 650 |
|
4 |
|a ΑΓΟΡΑ
|
| 650 |
|
4 |
|a ΑΜΕΣΟ MARKETING
|
| 650 |
|
4 |
|a Ανταγωνισμός
|
| 650 |
|
4 |
|a ΔΙΟΙΚΗΣΗ
|
| 650 |
|
4 |
|a ΔΙΟΙΚΗΣΗ ΚΑΙ ΟΡΓΑΝΩΣΗ
|
| 650 |
|
4 |
|a Επικοινωνία
|
| 650 |
|
4 |
|a ΚΑΤΑΝΑΛΩΤΙΚΗ ΑΓΟΡΑ
|
| 650 |
|
4 |
|a ΚΟΙΝΩΝΙΑ
|
| 650 |
|
4 |
|a Μαρκετινγκ
|
| 650 |
|
4 |
|a Οργάνωση
|
| 650 |
|
4 |
|a ΠΕΛΑΤΗΣ
|
| 650 |
|
4 |
|a ΣΧΕΔΙΑΣΜΟΣ
|
| 653 |
|
|
|a ΜΑΡΚΕΤΙΝΓΚ - ΔΙΟΙΚΗΣΗ ΚΑΙ ΟΡΓΑΝΩΣΗ
|
| 700 |
1 |
|
|a Bradley, Frank,
|d 1942-
|
| 942 |
|
|
|2 ddc
|
| 952 |
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|e 24
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|o 658.8 BRA
|p 9241008604
|r 2021-01-17 00:00:00
|t 1
|w 2021-01-17
|y BK15
|x 19991024 0 1
|x GrPaTEI
|
| 971 |
|
|
|a .b26523954
|b 15-04-20
|c 23-09-16
|
| 999 |
|
|
|c 166759
|d 166759
|
