APA (7th ed.) Citation

McGraw-Hill & Nash, E. L. (1995). Direct marketing: Strategy, planning, execution (3rd ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

McGraw-Hill and Edward L. Nash. Direct Marketing: Strategy, Planning, Execution. 3rd ed. New York: McGraw-Hill, 1995.

MLA (8th ed.) Citation

McGraw-Hill and Edward L. Nash. Direct Marketing: Strategy, Planning, Execution. 3rd ed. McGraw-Hill, 1995.