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| LEADER |
01249nam a2200385 a 4500 |
| 001 |
GR-Patra5119 |
| 008 |
991022s nyu 000 b eng d |
| 020 |
|
|
|a 0070460329
|
| 040 |
|
|
|a GrPaTEI
|b gre
|c GR-PaULI
|
| 245 |
0 |
0 |
|a Direct marketing :
|b strategy, planning, execution.
|
| 250 |
|
|
|a 3rd ed.
|
| 260 |
|
|
|a New York :
|b McGraw-Hill,
|c c1995
|
| 300 |
|
|
|a xxvi, 477σ. :
|b chart., πίν.
|
| 650 |
|
0 |
|a BROADCAST MEDIA
|
| 650 |
|
0 |
|a DATABASE MARKETING
|
| 650 |
|
0 |
|a Direct marketing
|
| 650 |
|
0 |
|a INTERACTIVE MARKETING
|
| 650 |
|
0 |
|a Marketing
|
| 650 |
|
0 |
|a MEDIA PLANNING
|
| 650 |
|
0 |
|a PLANNING
|
| 650 |
|
0 |
|a PROMOTION
|
| 650 |
|
0 |
|a STRATEGY
|
| 650 |
|
0 |
|a TELEMARKETING
|
| 650 |
|
4 |
|a ΑΓΟΡΑ
|
| 650 |
|
4 |
|a ΑΜΕΣΟ ΜΑΡΚΕΤΙΝΓΚ
|
| 650 |
|
4 |
|a Άμεσο μάρκετινγκ
|
| 650 |
|
4 |
|a Μαρκετινγκ
|
| 650 |
|
4 |
|a ΣΤΡΑΤΗΓΙΚΗ
|
| 650 |
|
4 |
|a ΣΧΕΔΙΑΣΜΟΣ
|
| 700 |
1 |
|
|a Nash, Edward L.
|
| 710 |
0 |
|
|a McGraw-Hill
|
| 942 |
|
|
|2 ddc
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_840000000000000_NAS
|7 0
|9 286215
|a LISK
|b LISK
|c BSC
|d 2021-01-17
|e 24
|f 0
|g 0.00
|l 0
|o 658.84 NAS
|p 9241008838
|r 2021-01-17 00:00:00
|t 1
|w 2021-01-17
|y BK15
|x 19991024 0 1
|x GrPaTEI
|
| 971 |
|
|
|a .b26526256
|b 08-10-20
|c 23-09-16
|
| 999 |
|
|
|c 166952
|d 166952
|
