Παραπομπή σε μορφή APA (7η εκδ.)

McGraw-Hill, Gordon, P. W., & Guiltinan, J. P. Marketing management: Strategies and programs (4th ed.). McGraw-Hill.

Παραπομπή σε μορφή Chicago (17η εκδ.)

McGraw-Hill, Paul W. Gordon, και Joseph P. Guiltinan. Marketing Management: Strategies and Programs. 4th ed. McGraw-Hill.

Παραπομπή σε μορφή MLA (8th εκδ.)

McGraw-Hill, et al. Marketing Management: Strategies and Programs. 4th ed. McGraw-Hill.