APA (7th ed.) Citation

McGraw-Hill, Gordon, P. W., & Guiltinan, J. P. Marketing management: Strategies and programs (4th ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

McGraw-Hill, Paul W. Gordon, and Joseph P. Guiltinan. Marketing Management: Strategies and Programs. 4th ed. McGraw-Hill.

MLA (8th ed.) Citation

McGraw-Hill, et al. Marketing Management: Strategies and Programs. 4th ed. McGraw-Hill.