Kogan Page & Fraser-Robinson, J. (1991). Total quality marketing: What has to come next in sales, marketing and advertising. Kogan Page.
Παραπομπή σε μορφή Chicago (17η εκδ.)Kogan Page και John Fraser-Robinson. Total Quality Marketing: What Has to Come Next in Sales, Marketing and Advertising. London: Kogan Page, 1991.
Παραπομπή σε μορφή MLA (8th εκδ.)Kogan Page και John Fraser-Robinson. Total Quality Marketing: What Has to Come Next in Sales, Marketing and Advertising. Kogan Page, 1991.
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