Total quality marketing : what has to come next in sales, marketing and advertising.

• Corporate Author: Kogan Page
• Other Authors: Fraser-Robinson, John
• Format: Book
• Language: English
• Published: London : Kogan Page, 1991
• Subjects: Advertising; Marketing; TOTAL QUALITY; Διαφήμιση; Μαρκετινγκ; ΟΛΙΚΗ ΠΟΙΟΤΗΤΑ; Πωλήσεις
• Item Description: Bibliography: p.[249]
• Physical Description: 256σ. : εικ.
• ISBN: 0749403896