APA (7th ed.) Citation

McGraw-Hill, Bovee, C. L., Houston, M. J., & Thill, J. V. (1995). Marketing (2nd ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

McGraw-Hill, Courtland L. Bovee, Michael J. Houston, and John V. Thill. Marketing. 2nd ed. New York: McGraw-Hill, 1995.

MLA (8th ed.) Citation

McGraw-Hill, et al. Marketing. 2nd ed. McGraw-Hill, 1995.