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01243nam a2200397 a 4500 |
| 001 |
GR-Patra5228 |
| 008 |
991022s nyu 000 b eng d |
| 020 |
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|a 0071138501
|
| 040 |
|
|
|a GrPaTEI
|b gre
|c GR-PaULI
|
| 245 |
0 |
0 |
|a Marketing.
|
| 250 |
|
|
|a 2nd ed.
|
| 260 |
|
|
|a New York :
|b McGraw-Hill,
|c c1995
|
| 300 |
|
|
|a irr. pag. :
|b ill., tab.
|
| 490 |
1 |
|
|a McGraw-Hill series in marketing
|
| 500 |
|
|
|a Includes bibliographies
|
| 650 |
|
0 |
|a ANALYSIS
|
| 650 |
|
0 |
|a Marketing
|
| 650 |
|
0 |
|a PRICES
|
| 650 |
|
0 |
|a PROMOTION
|
| 650 |
|
0 |
|a STRATEGY
|
| 650 |
|
4 |
|a ΑΓΟΡΑ
|
| 650 |
|
4 |
|a ΑΝΑΛΥΣΗ
|
| 650 |
|
4 |
|a Μαρκετινγκ
|
| 650 |
|
4 |
|a Μαρκετινγκ
|
| 650 |
|
4 |
|a ΠΡΟΩΘΗΣΗ
|
| 650 |
|
4 |
|a ΣΤΡΑΤΗΓΙΚΗ
|
| 650 |
|
4 |
|a ΤΙΜΕΣ
|
| 700 |
1 |
|
|a Bovee, Courtland L.
|
| 700 |
1 |
|
|a Houston, Michael J.
|
| 700 |
1 |
|
|a Thill, John V.
|
| 710 |
0 |
|
|a McGraw-Hill
|
| 830 |
|
0 |
|1 00111676
|1 2001
|a McGraw-Hill series in marketing
|
| 942 |
|
|
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|
| 952 |
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|d 2021-01-17
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|y BK15
|x 19991024 0 1
|x GrPaTEI
|
| 971 |
|
|
|a .b26527340
|b 15-04-20
|c 23-09-16
|
| 999 |
|
|
|c 167047
|d 167047
|
