Marketing.

• Corporate Author: McGraw-Hill
• Other Authors: Bovee, Courtland L., Houston, Michael J., Thill, John V.
• Format: Book
• Language: English
• Published: New York : McGraw-Hill, c1995
• Edition: 2nd ed.
• Series: McGraw-Hill series in marketing
• Subjects: ANALYSIS; Marketing; PRICES; PROMOTION; STRATEGY; ΑΓΟΡΑ; ΑΝΑΛΥΣΗ; Μαρκετινγκ; ΠΡΟΩΘΗΣΗ; ΣΤΡΑΤΗΓΙΚΗ; ΤΙΜΕΣ