Aaker, D. A., & Myers, J. G. Advertising management (3rd ed.). Prentice-Hall.
Chicago Style (17th ed.) CitationAaker, David A., and John G. Myers. Advertising Management. 3rd ed. Prentice-Hall.
MLA (8th ed.) CitationAaker, David A., and John G. Myers. Advertising Management. 3rd ed. Prentice-Hall.
Warning: These citations may not always be 100% accurate.
