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|a 0130160490
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| 040 |
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|a GrPaTEI
|b gre
|c GR-PaULI
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| 245 |
0 |
0 |
|a Advertising management.
|
| 250 |
|
|
|a 3rd ed.
|
| 260 |
|
|
|b Prentice-Hall
|
| 300 |
|
|
|a xii, 564σ. :
|b εικ., πίν.
|
| 500 |
|
|
|a Includes bibliographies
|
| 650 |
|
0 |
|a Advertising
|
| 650 |
|
0 |
|a BUDGET
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| 650 |
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0 |
|a Communication
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| 650 |
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0 |
|a Management
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| 650 |
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0 |
|a MARKETING STRUCTURE
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| 650 |
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0 |
|a MEDIA
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| 650 |
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0 |
|a PLANNING
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| 650 |
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4 |
|a ΑΓΟΡΑ
|
| 650 |
|
4 |
|a ΔΙΑΦΗΜΙΣΗ
|
| 650 |
|
4 |
|a Διαφήμιση
|
| 650 |
|
4 |
|a ΔΙΟΙΚΗΣΗ
|
| 650 |
|
4 |
|a ΔΙΟΙΚΗΣΗ ΚΑΙ ΟΡΓΑΝΩΣΗ
|
| 650 |
|
4 |
|a Επικοινωνία
|
| 650 |
|
4 |
|a Μέσα μαζικής ενημέρωσης
|
| 650 |
|
4 |
|a Οργάνωση
|
| 650 |
|
4 |
|a ΠΡΟΥΠΟΛΟΓΙΣΜΟΣ
|
| 650 |
|
4 |
|a ΣΧΕΔΙΑΣΜΟΣ
|
| 700 |
1 |
|
|a Aaker, David A.
|
| 700 |
1 |
|
|a Myers, John G.
|
| 942 |
|
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