Marketing leadership in hospitality : foundations and practices.

• Corporate Author: Van Nostrand Reinhold
• Other Authors: Chacko, Harsha, Chambers, Richard E., Lewis, Robert C.
• Format: Book
• Language: English
• Published: New York : Van Nostrand Reinhold, 1995
• Edition: 2nd ed.
• Subjects: HOSPITALITY INDUSTRY; Marketing; Tourism; Μαρκετινγκ; ΤΟΥΡΙΣΜΟΣ; Τουρισμός
• Physical Description: xiii, 844σ. : εικ., πίν.
• ISBN: 0442018886