APA (7th ed.) Citation

McGraw-Hill, Bovee, C. L., Dovel, G. P., & Thill, J. V. (1995). Advertising excellence. McGraw-Hill.

Chicago Style (17th ed.) Citation

McGraw-Hill, Courtland L. Bovee, George P. Dovel, and John V. Thill. Advertising Excellence. New York: McGraw-Hill, 1995.

MLA (8th ed.) Citation

McGraw-Hill, et al. Advertising Excellence. McGraw-Hill, 1995.