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| LEADER |
01086nam a2200301 a 4500 |
| 001 |
GR-Patra6882 |
| 008 |
991022s nyu b 000 b eng d |
| 020 |
|
|
|a 007006847X
|
| 040 |
|
|
|a GrPaTEI
|b gre
|c GR-PaULI
|
| 245 |
0 |
0 |
|a Advertising excellence.
|
| 260 |
|
|
|a New York :
|b McGraw-Hill,
|c c1995
|
| 300 |
|
|
|a xxxvi,561σ. :
|b εικ.
|
| 490 |
1 |
|
|a McGraw-Hill series in marketing
|
| 504 |
|
|
|a Περιλαμβάνει βιβλιογραφικές παραπομπές
|
| 650 |
|
0 |
|a Advertising
|
| 650 |
|
0 |
|a Marketing
|
| 650 |
|
4 |
|a ΔΙΑΦΗΜΙΣΗ
|
| 650 |
|
4 |
|a Διαφήμιση
|
| 650 |
|
4 |
|a Μαρκετινγκ
|
| 700 |
1 |
|
|a Bovee, Courtland L.
|
| 700 |
1 |
|
|a Dovel, George P.
|
| 700 |
1 |
|
|a Thill, John V.
|
| 710 |
0 |
|
|a McGraw-Hill
|
| 830 |
|
0 |
|1 00111676
|1 2001
|a McGraw-Hill series in marketing
|
| 942 |
|
|
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|x GrPaTEI
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| 971 |
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|a .b26543965
|b 15-04-20
|c 23-09-16
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| 999 |
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|c 168083
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