Instructor's manual to accompany consumer behavior : concerts and applications.

• Corporate Author: McGraw-Hill
• Other Authors: Della Bitta, Albert J., Lessne, Greg J., Loudon, David L.
• Format: Book
• Language: English
• Published: New York : McGraw-Hill, c1988
• Edition: 3rd ed.
• Series: McGraw-Hill series in marketing
• Subjects: BEHAVIOR; CASE STUDIES; CONSUMERS; MANUAL; ΕΓΧΕΙΡΙΔΙΟ; ΚΑΤΑΝΑΛΩΤΕΣ; ΚΑΤΑΝΑΛΩΤΕΣ, ΣΥΜΠΕΡΙΦΟΡΑ ΤΩΝ; ΣΥΜΠΕΡΙΦΟΡΑ