APA (7th ed.) Citation

McGraw-Hill, Collins, T. L., & Rapp, S. (1996). The new maximarketing. McGraw-Hill.

Chicago Style (17th ed.) Citation

McGraw-Hill, Thomas L. Collins, and Stan Rapp. The New Maximarketing. New York: McGraw-Hill, 1996.

MLA (8th ed.) Citation

McGraw-Hill, et al. The New Maximarketing. McGraw-Hill, 1996.