The new maximarketing.

• Corporate Author: McGraw-Hill
• Other Authors: Collins, Thomas L., Rapp, Stan
• Format: Book
• Language: English
• Published: New York : McGraw-Hill, c1996
• Subjects: ADVERTISMENT; Marketing; Sales promotion; ΑΓΟΡΑ; Διαφήμιση; Μαρκετινγκ; Πωλήσεις