APA (7th ed.) Citation

Czinkota, M. R., Kotabe, M., & Mercer, D. (1997). Marketing management: Text and cases. Blackwell.

Chicago Style (17th ed.) Citation

Czinkota, Michael R., Masaaki Kotabe, and David Mercer. Marketing Management: Text and Cases. Oxford: Blackwell, 1997.

MLA (8th ed.) Citation

Czinkota, Michael R., et al. Marketing Management: Text and Cases. Blackwell, 1997.