MCB University Press, Cheese, J., Kennedy, S., Prestoungrange, G., & Rushton, A. (1989). Maximising marketing effectiveness. MCB University Press.
Chicago Style (17th ed.) CitationMCB University Press, John Cheese, Sherril Kennedy, Gordon Prestoungrange, and Angela Rushton. Maximising Marketing Effectiveness. Bradford: MCB University Press, 1989.
MLA (8th ed.) CitationMCB University Press, et al. Maximising Marketing Effectiveness. MCB University Press, 1989.
Warning: These citations may not always be 100% accurate.
