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| LEADER |
00952nam a2200265 a 4500 |
| 001 |
GR-Patra10342 |
| 008 |
991022s nyu 000 b eng d |
| 020 |
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|a 0471189626
|
| 040 |
|
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|a GrPaTEI
|b gre
|c GR-PaULI
|
| 245 |
0 |
0 |
|a Truth, lies, and advertising :
|b хthe иart of account planning.
|
| 260 |
|
|
|a New York :
|b Wiley,
|c c1998
|
| 300 |
|
|
|a xix, 298σ.
|
| 490 |
1 |
|
|a Adweek books
|
| 500 |
|
|
|a Bibliography: p.277-279
|
| 650 |
|
0 |
|a ACCOUNT PLANNING
|
| 650 |
|
0 |
|a Advertising
|
| 650 |
|
4 |
|a ΔΙΑΦΗΜΙΣΗ
|
| 650 |
|
4 |
|a Διαφήμιση
|
| 650 |
|
4 |
|a ΛΟΓΙΣΤΙΚΟΣ ΣΧΕΔΙΑΣΜΟΣ
|
| 700 |
1 |
|
|a Steel, Jon
|
| 830 |
|
0 |
|1 00112221
|1 2001
|a Adweek books
|
| 942 |
|
|
|2 ddc
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 659_111000000000000_STE
|7 0
|9 290911
|a LISK
|b LISK
|c BSC
|d 2021-01-17
|e 24
|f 0
|g 0.00
|l 0
|o 659.111 STE
|p 92410013174
|r 2021-01-17 00:00:00
|t 1
|w 2021-01-17
|y BK15
|x 19991024 0 1
|x GrPaTEI
|
| 971 |
|
|
|a .b26578578
|b 15-04-20
|c 23-09-16
|
| 999 |
|
|
|c 169892
|d 169892
|
