APA (7th ed.) Citation

Burnett, J., Moriarty, S., & Wells, W. D. (1998). Advertising: Principles & practice (4th ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Burnett, John, Sandra Moriarty, and William D. Wells. Advertising: Principles & Practice. 4th ed. New Jersey: Prentice-Hall, 1998.

MLA (8th ed.) Citation

Burnett, John, et al. Advertising: Principles & Practice. 4th ed. Prentice-Hall, 1998.