APA (7th ed.) Citation

Houghton Mifflin Company, Hennessey, D. H., & Jeannet, J. (1998). Global marketing strategies (4th ed.). Houghton Mifflin Company.

Chicago Style (17th ed.) Citation

Houghton Mifflin Company, David H. Hennessey, and Jean-Pierre Jeannet. Global Marketing Strategies. 4th ed. Boston: Houghton Mifflin Company, 1998.

MLA (8th ed.) Citation

Houghton Mifflin Company, et al. Global Marketing Strategies. 4th ed. Houghton Mifflin Company, 1998.