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LEADER |
01127nam a2200313 a 4500 |
001 |
GR-Patra10556 |
008 |
991022s enk b 000 b eng d |
020 |
|
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|a 0803959702
|
040 |
|
|
|a GrPaTEI
|b gre
|c GR-PaULI
|
245 |
0 |
0 |
|a Global marketing and advertising :
|b understanding cultural paradoxes.
|
260 |
|
|
|a London :
|b SAGE Publications,
|c c1998
|
300 |
|
|
|a xx, 315σ. :
|b εικ.
|
504 |
|
|
|a Περιλαμβάνει βιβλιογραφικές παραπομπές
|
650 |
|
0 |
|a Advertising
|
650 |
|
0 |
|a Consumer bahavior
|
650 |
|
0 |
|a Culture
|
650 |
|
0 |
|a Management
|
650 |
|
0 |
|a Marketing
|
650 |
|
4 |
|a Διαφήμιση
|
650 |
|
4 |
|a ΚΑΤΑΝΑΛΩΤΕΣ
|
650 |
|
4 |
|a ΚΟΥΛΤΟΥΡΑ
|
650 |
|
4 |
|a Μαρκετινγκ
|
650 |
|
4 |
|a Μαρκετινγκ
|
700 |
1 |
|
|a Mooij, Marieke de
|
710 |
0 |
|
|a SAGE Publications
|
942 |
|
|
|2 ddc
|
952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_802000000000000_MOO
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|9 291099
|a LISK
|b LISK
|c BSC
|d 2021-01-17
|e 24
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|o 658.802 MOO
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|w 2021-01-17
|y BK15
|x 19991024 0 1
|x GrPaTEI
|
971 |
|
|
|a .b26580718
|b 15-04-20
|c 23-09-16
|
999 |
|
|
|c 169996
|d 169996
|