Παραπομπή σε μορφή APA (7η εκδ.)

Cassell & Rijkens, R. (1994). European advertising strategies: хthe иprofiles and policies of multinational companies operating in Europe. Cassell.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Cassell και Rein Rijkens. European Advertising Strategies: хthe иprofiles and Policies of Multinational Companies Operating in Europe. London: Cassell, 1994.

Παραπομπή σε μορφή MLA (8th εκδ.)

Cassell και Rein Rijkens. European Advertising Strategies: хthe иprofiles and Policies of Multinational Companies Operating in Europe. Cassell, 1994.