APA (7th ed.) Citation

Cassell & Rijkens, R. (1994). European advertising strategies: хthe иprofiles and policies of multinational companies operating in Europe. Cassell.

Chicago Style (17th ed.) Citation

Cassell and Rein Rijkens. European Advertising Strategies: хthe иprofiles and Policies of Multinational Companies Operating in Europe. London: Cassell, 1994.

MLA (8th ed.) Citation

Cassell and Rein Rijkens. European Advertising Strategies: хthe иprofiles and Policies of Multinational Companies Operating in Europe. Cassell, 1994.

Warning: These citations may not always be 100% accurate.