European advertising strategies : хthe иprofiles and policies of multinational companies operating in Europe.

• Corporate Author: Cassell
• Other Authors: Rijkens, Rein
• Format: Book
• Language: English
• Published: London : Cassell, 1994
• Subjects: Advertising; ΔΙΑΦΗΜΙΣΗ; Διαφήμιση; ΕΥΡΩΠΗ
• Item Description: Bibliography: p.209-210
• Physical Description: xiv, 210σ.
• ISBN: 0304328138